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Each type may help get your brand noticed, generate post-click touchdown page views, and finally lead to conversions. Unfortunately, with so many ad options to make a choice from, it can be difficult to grasp which one is one of the best fit on your enterprise and target audience. If you're new to Facebook ads, link ads are an ideal starting point as they are flexible and user-friendly. Link ads are ads that include either a button or text link that takes viewers to another webpage on the internet. They're a great way to drive site visitors to your website or landing page and may be adapted for a variety of items, facilities, or offers. It's essential to bear in mind that the majority link ads look just like the content they promote, so you deserve to make yours stick out from the rest. You can do this by using an attention grabbing image or making an long-established video. As that you may see in the example above, BarkBox agency used a link ad to advertise their latest offer: subscribers can acquire one free toy each month for 6 months. This is a pretty good use of Facebook's ad format and serves to inspire clicks from those attracted to what they must offer. Facebook also offers carousel ads in addition to link ads, which look similar to link ads but feature three or five images with their own link text and buttons. They're an effective way to drive more clicks and engagement but not as customizable as link ads.
10.02.2023